Industries
Enforcement priorities differ by sector — our approach follows suit
Brand exposure takes a different shape in every industry. We calibrate monitoring, prioritisation and coordination to how infringement actually occurs in your sector, rather than applying a single template across all clients.
Consumer Brands
Packaged goods and household brands face persistent counterfeiting, grey-market diversion, and unauthorised resale across online marketplaces and social commerce. Work in this sector typically centres on protecting packaging and trade dress, coordinating marketplace takedown programs, and monitoring for distributors operating outside approved channels.
Technology
Software and hardware brands contend with trademark dilution, app-store impersonation, and counterfeit peripherals or components sold as genuine. Matters often involve coordinated takedown across app marketplaces, domain disputes tied to phishing infrastructure, and monitoring of developer ecosystems for unauthorised use of brand assets.
Luxury & Fashion
High-value goods attract sophisticated counterfeiting operations and proliferate quickly across marketplaces and social platforms. This sector emphasises trade-dress protection, coordinated cross-border takedown campaigns, and monitoring of resale and drop-shipping networks that may be trafficking in counterfeit inventory.
Media
Media and entertainment brands face unauthorised use of names, likenesses, and branded content across streaming aggregators, social platforms, and merchandise sellers. Enforcement often involves coordinated platform reporting and monitoring for unauthorised licensing arrangements or unlicensed content redistribution.
Financial Services
Banks, insurers, and fintech platforms are frequent targets of phishing domains, spoofed login portals, and impersonation schemes designed to defraud customers. Response priorities focus on rapid domain and platform takedown, customer-risk communication support, and coordination with registrars and hosting providers.
Digital Platforms
Marketplaces, apps, and online services face account impersonation, credential abuse, and third-party misuse of platform branding in scams targeting their own users. Matters typically involve coordinated enforcement against impersonating accounts and domains, and policy-based reporting through platform trust-and-safety channels.